MekamON – Next level battle
We were tasked to create a launch video for an incredible toy/app/video game hybrid: MekaMon. The client was very clear in their direction for this film, they needed to show off their robots in a state of full blown warfare. Missiles, guns, plasma cannons and EMP blasts in all their glory. This sounded like music to our ears until we realised that the budget was a fraction of what would normally be needed to pull off this kind of job. It was up to us to get seriously creative with the treatment…
The combination of multiple actors (both children and adults), extensive CGI and three days consecutive shooting in the location house made this one of the most exciting and complex jobs that we’ve ever done.
The client was astonished by the result especially given the short turnaround time of 3 weeks. With the full launch for the product just around the corner, you can expect to see our launch video imminently. We won’t lie: we’re very excited to show it off!
BMW: Drive to Succeed
Our four films had to promote both BMW and Men's Health magazine, but crucially the overall tone had to be strongly editorial and heavily focused on four unique individuals with inspirational lifestyles.
We did the four shoots over four days, in four breathtaking locations across the length and breadth of the UK, from Loch Lomond in Scotland to Newquay. Cutting-edge equipment including tracking vehicles and heavy-lifting drones were used to create a cinematic final product.
The final four films were delivered in four weeks, complete with bespoke music composition. The campaign won Silver for cinematography in the ACS Awards.
Sony - Tough Mudder
We were tasked with promoting the launch of Sony's new Xperia Smartwatch 2 by following the fortunes of a celebrity team, including The Saturdays' Vanessa White and TV presenter Rick Edwards, as they geared up for the notorious Tough Mudder obstacle race.
The studio element of this shoot required an extensive set build and a specialist Phantom slow motion camera, as well as special effects created by a CGI artist to really bring the punishing environment to life. We also did a bootcamp day and three exterior days focusing on the Tough Mudder event itself.
The client was ecstatic that we overdelivered on the final eight films, which came in under budget, and brought the functions of the Xperia Smartwatch to life in an atmospheric real-life test of the toughest!
The drummer – showreel 2016
We set ourselves the challenge of kicking off our 2016 Showreel with an unforgettable opening image set to bespoke composition within an epic environment.
Our self-imposed brief demanded that we overcome three main hurdles: 1) the protagonist had to be a single drummer with no other accompanying instrumentation 2) we had to use 1,000 candles as our main light source 3) the budget only allowed a shot time of 4 hours within our chosen location.
Burnt fingers, hot wax and a hyperactive fire-alarm were the watchwords of the evening. Despite the painful memories, shooting a drummer going for it in the incredible surroundings of The Round Chapel in Hackney, lit by 1,000 candles was as awe-inspiring as it sounds. Only one problem remains: how to make the next one even better?
Lacoste - L.12.12 COLLECTION
Our three films had to promote both Lacoste clothing and fragrances, but crucially the overall tone had to be strongly editorial and heavily focused on three sportsmen, from complete backgrounds: namely golf, tennis and sailing.
Our first two shots featuring golf and tennis were tricky from both a logistic and film-making angle, but the sailing shoot was one of the most physically and mentally gruelling we'd ever endured. A drone that was taken out by a flock of angry seagulls, a crew beset by seasickness, and £100k worth of cameras teetering on the brink of a torrid sailboat were just a few of the obstacles that we had to overcome. Fortunately, the resulting footage made the pain all worthwhile.
Our final films impressed Lacoste so much that they requested permission to use the videos across multiple digital channels (including their main website). Our ability to execute our concepts within budget, on schedule and in tough physical environments ensured that this was one of the most successful campaigns of 2016.
Wired/aUDI INNOVATION AWARDS
We were tasked with turning the standard one-on-one interview set up on its head to promote the Wired / Audi Innovation Awards. We decided our secret weapon would be creating an unforgettable set for each of the 7 interviews - projecting incredible footage onto massive studio walls combined with vintage lightbulbs with futuristic neon wire.
The shoot required one of the most technically-challenging set ups that we have ever created. The lighting on its own demanded a full complement of crew and a whole pre-light day to pull off convincingly. Post-production harboured its own hazards, requiring perfect synergy between our editing, sound design, special effects and grading team.
We created an impressive 7-video campaign for the esteemed Wired / Audi Innovation Awards, thanks to our compelling and dynamic set designs and some eye-popping projection work.
Speedo - GETTING WET WITH THE SPEEDO H2O ACTIVE RANGE
We were asked to create 10 videos featuring Speedo ambassadors requiring both land and underwater filming. The ambassadors came from four different countries and audio had to be captured in their native languages for English, French, Italian and Chinese markets.
Despite the seemingly utopian conditions of sun, sea and swimwear models, the shoot was one of the most difficult we’ve ever endured. Underwater filming with thousands of pounds worth of camera kit meant that heart-in-mouth moments were many and often. And there was no respite out of the water either: the intense 35+ degree heat for hours on end was like being in the middle of a slow-cooker!
Ultimately the shoot became a test of extreme resilience and perseverance but it was all worth it given the ostensibly happy client and some glorious imagery. We’re very happy with how the footage is coming along and we think you'll enjoy the final results too. Make sure you look out for the new films in the new Speedo campaign - coming soon!
Boardman – TT Sneak Peak
To create a dynamic, exciting teaser for the new TT range of Boardman Bike – without actually revealing the entire bike at any point.
Boardman Bikes wanted to use Ironman champion Pete Jacobs as the film’s main protagonist. However, due to time and location constraints, most of the shots you see in the final film are not actually of Jacobs himself, rather an actor. The challenge was ensure that in the final edit no one would be able so we used a simple trick: sticking to a black and white colour palette.
Boardman Bikes were ecstatic with the final result and the film was screened at the launch of their new range at the top of London’s Centre Point.
Rat Race – Man vs Mountain
To create a promo for the Rat Race Man vs Mountain running event, which sees hardy racers tackling the treacherous slopes of Mount Snowdon. Instead of the usual event montage Rat Race employs to get potential racers to sign up to their events, we were charged with creating a narrative-driven short that would communicate the epic nature of the challenge and environment.
Carrying heavy camera gear all day during a shoot is no walk in the park. Doing it while clambering up and down one of the UK’s tallest peaks – that’s a whole other level of crazy. However, the final edit and client response was testament to the fact that sometimes you have to be prepared to go through hell to produce something truly exceptional.
On watching the final edit Rat Race’s CEO Jim Mee remarked that the film brought a tear to his eye. Nuff said.