Boardman – TT Sneak Peak
To create a dynamic, exciting teaser for the new TT range of Boardman Bike – without actually revealing the entire bike at any point.
Boardman Bikes wanted to use Ironman champion Pete Jacobs as the film’s main protagonist. However, due to time and location constraints, most of the shots you see in the final film are not actually of Jacobs himself, rather an actor. The challenge was ensure that in the final edit no one would be able so we used a simple trick: sticking to a black and white colour palette.
Boardman Bikes were ecstatic with the final result and the film was screened at the launch of their new range at the top of London’s Centre Point.
Rat Race – Man vs Mountain
To create a promo for the Rat Race Man vs Mountain running event, which sees hardy racers tackling the treacherous slopes of Mount Snowdon. Instead of the usual event montage Rat Race employs to get potential racers to sign up to their events, we were charged with creating a narrative-driven short that would communicate the epic nature of the challenge and environment.
Carrying heavy camera gear all day during a shoot is no walk in the park. Doing it while clambering up and down one of the UK’s tallest peaks – that’s a whole other level of crazy. However, the final edit and client response was testament to the fact that sometimes you have to be prepared to go through hell to produce something truly exceptional.
On watching the final edit Rat Race’s CEO Jim Mee remarked that the film brought a tear to his eye. Nuff said.