Nivea - Merdeka Day

THE BRIEF

We were tasked with creating an emotive 90-second campaign video for NIVEA ahead of Malaysian Independence Day. The film needed to align NIVEA's brand values of caring for ourselves with encouraging Malaysians to also care about creating a better tomorrow for the next generation. For every like/share/comment (pledge) the video received, one Malaysian Ringgit would be donated to a Malaysian charity for the underprivileged.