BOARDMAN BIKES

THE BRIEF

We were tasked with creating a dynamic, exciting teaser for the new TT range of Boardman Bike – without actually revealing the entire bike at any point. Boardman Bikes wanted to use Ironman champion Pete Jacobs as the film’s main protagonist. However, due to time and location constraints, most of the shots you see in the final film are not actually of Jacobs himself, rather an actor. The challenge was ensure that in the final edit no one would be able so we used a simple trick: sticking to a black and white colour palette.